In a growing business everyone – and everything – counts. You literally can’t afford underperforming employees, and lack of direction can be fatal. If you want long-term success, you really need to focus on where you’re going, what you need to get there, and put plans in place to make that happen. The important thing is to start now: you […]

Being a manager is hard. Being a great manager is even harder. Learn simple things you can do as a manager to increase performance from both individuals and teams. Simple strategies like: • Talk less, listen more • Play to your (and your team’s) strengths • Manage teams, not individuals • Accentuate the positive

High-quality connectivity has become a business necessity for senior living and skilled nursing facilities, offering a powerful way to enhance resident care and offer amenities that boost occupancy, revenue and resident satisfaction. By partnering with a service provider that can enable leading-edge cloud and collaboration applications, as well as a “just-like-home” broadband Internet and HD video experience, senior care centers […]

Being a manager is hard. Being a great manager is even harder. Learn simple things you can do as a manager to increase performance from both individuals and teams. Simple strategies like: · Talk less, listen more · Play to your (and your team’s) strengths · Manage teams, not individuals · Accentuate the positive

Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing to learn new marketing models that will help you reimagine personalization and get a holistic, 360-degree view of your customers. Read the guide to learn how to: • Blend art […]

Sometimes email is the forgotten marketing channel. It’s not as new or topical as social or mobile, but it’s as reliable and profitable as ever. A study from the Direct Marketing Association says that email provides a $39.40 return on every dollar invested into it. We’ve produced a marketer’s guide that discusses the next frontier of email marketing. Learn the […]

Download our new white paper, Top Analysis Tips & Tricks for 2015, to discover best practices for marketing analytics success. Packed with practical advice from digital marketing experts and industry insight from Web Analytics Demystified, this hands-on guide will help you: • Implement advanced segmentation strategies • Make the most of marketing attribution • Build models for predictive analysis

Marketers use A/B testing to deliver the most optimized and targeted experiences for their customers. Sometimes marketers encounter pitfalls that produce misleading findings, which lead to less efficient offers and lower conversion rates. Read Nine Common A/B Testing Pitfalls and How to Avoid Them to: • Recognize the nine most significant A/B testing pitfalls • Discover the five steps to […]