It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing […]

For many companies, including consumer brands, retailers, social networks and gaming sites, sending large volumes of email is business as usual. Some social networking sites, for example, send as many as a few billion emails a day. But no matter how much companies send, they all send mail to keep communities engaged and in-the-know. Our guide covers how to send […]

Whether it’s bad subject lines, unattractive offers or technical issues at the root of your problems, if your email’s not performing as it should, you will fall short of your business objectives. It doesn’t have to be this way. The Six Secrets of Successful Senders provides a framework for your overall approach to effective email marketing and customer communication programs. […]

Boosting your inbox rates begins with an understanding of how your tactics in several key areas can affect deliverability. Read on to learn how to improve the ROI of your email operations by applying Email 101 best practices. Download our free E-Book to learn: • What’s at stake when it comes to the dollars and sense of deliverability. • How […]

Globalization, generational shifts, new attitudes towards work and the consumerization of IT are driving business leaders to reconsider the best ways to recruit, train and manage their precious talent. These changes in the way people work are an opportunity to put employees at the center of the business strategy, create a destination for employee collaboration and mobilize talent to deliver […]

Sir Francis Bacon said it best: “Knowledge is power.” And for marketers, there is no knowledge more powerful than knowing your customers. Understanding your customers’ preferences, browsing habits, and purchase history – across both online and offline channels – means you’re equipped to offer the most relevant, most meaningful customer experience. Engaging your customers when, where and how they want […]

World-class digital insurer Aviva is the 6th largest insurance company in the world. By unifying their customer data into a single repository and employing data-driven marketing they’ve been able to understand their customer’s needs faster. Through data-driven marketing Aviva can proactively interact with customers across multiple channels, enhancing loyalty, increasing campaign ROI and meeting regulatory compliance quickly. This case study […]

Mobile provides unlimited opportunities and methods for marketers to connect with anyone, anywhere, anytime. It also provides increased power to your customers. This Campaign Manager Leadership Series eBook will cover how marketers can improve your campaign responses by leveraging mobile in your campaigns.