Delivering Innovative Customer Experience Requires Enterprisewide Agile Operations

In this report, IDC explains how to improve customer experiences by uniting back- and front-end using agile practices. IDC predicts that by 2024, 60% of investment in operational efficiency typically shift to investment in operational responsiveness to the market for services and customization. Adopting agile practices enterprise wide is a critical step for companies who wish to compete against the likes of Amazon, Alibaba, and Apple.