Symantec NSG Datasheet

Online Commerce and the Consumer Confidence Issue

There are more perceived risks when shopping online–from information security to pricing and service –all of which degrades consumer confidence. If a visitor does not trust your website the sale will be lost.

Driving Online Consumer Confidence with Norton Shopping Guarantee
In order to maximize website conversion and customer satisfaction online shoppers need to have confidence that they will be protected. The websites that pick up the most traffic address these primary consumer cocerns:

• Information Security: Their personal information (identity) will be safe secure and private
• Retailer Authenticity: The retailer will provide good service and fully honor the terms of sale
• Buyer Protection: If something goes wrong the consumer will get their money back
• Pricing Confidence: If the price changes, the consumer will be refunded the difference