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Forrester Webcast: Get the Competitive Edge With Machine Learning
What can we do with massive amounts of diverse data coming from everywhere at a breakneck pace? Machine learning, an automated data analysis approach, delivers coveted business insights with iterative learning from data to uncover critical trends, patterns and relationships.
Achieving Deliciousness
Of course customers want great content, but understanding what defines great isn’t so easy. We surveyed 12,000 customers worldwide about their content cravings and learned what it takes to make content irresistible.
Create the Change
Creativity is all about change. It’s about changing your perspective to reimagine the world around you. It’s about finding new ways to solve problems and express ideas. If you want to create art and ideas that change the world, you must be willing to embrace change. Fortunately for creative and business visionaries, change is a good thing.
The Design Advantage
Design is more than just an artistic endeavor. It is a philosophy and culture that influences every business decision. Companies who embrace design create more appealing content and deliver better brand experiences. Customers expect these brand experiences, and they want them personalized on every device and platform.
Forrester’s Top 10 Customer Service Trends for 2016: The Future of Customer Service
This report summarizes the top trends in customer service that affect companies’ ability to deliver effective customer service, deliver real value through service, and forge an emotional bond with customers.
ICMI Report: Uncover the Hidden Profits in Your Contact Center
This whitepaper provides actionable insights on how to effectively deliver value in four key areas and highlights where the opportunities for an organization to profit are hiding. Our findings uncovered key contributing factors as to why today’s contact center struggles to identify, demonstrate, and defend their strategic value, return on investment and overall benefit to the organization.
Case Studies: The Road to Friction-Less Customer Experience
On the surface, business seems like nothing more than a series of transactions. But underneath business is about relationships—with vendors, employees, and most importantly, with customers. Smart, innovative companies know this and are moving to put customer relationships at the center of their business strategy.
Finding Eureka: The New Science of Online Testing
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how.
