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The Absolute Must Do’s To Build an Agile Organization
A company’s agility trumps efficiency as today’s predictor of success. What do we mean by agility? It’s how powerfully your organization can react to changes in the marketplace, recognize and close employee skill gaps, and align the right people in the right places to handle any pivots in business strategy. How can you make your organization more agile?

Beyond Lead Flow: Enabling Sales Through Marketing Automation
It’s more than just leads. Amplify existing CRM systems with new technologies. New enhancements to customer relationship management (CRM) systems are driving revolutionary changes in Marketing’s relationship to Sales. As such, lead flow and lead criteria are only the first of many factors that marketers can take into account to enable their sales teams.

Advertising Benchmark 2014
As advertising continues to evolve, we continue to provide the latest insights and trends. The Adobe Advertising Benchmark 2014 report gives you the information you need to identify better opportunities to make the most of your advertising efforts.

Transforming Digital Marketing: A Field Guide to Marketing Analytics
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.

Best Practices in BYOD
How Smart Enterprises Are Making It Work Today, employees are tech savvy and want more of a say about the tools that they use to get their work done.

The Future of Mobile Apps
Mobile applications allow organizations to securely enable mobility with apps that can tap into huge volumes of data often stored in the cloud. Read this white paper to find out why mobile apps have been slow to take hold in the enterprise world and looks at what mobile apps are enabling in terms of productivity and collaboration today.

Taming Mobile App Chaos for Businesses & End Users
Though smartphones, tablets, and other devices continue to dominate the spotlight, the real stars of the next phase of the enterprise mobility evolution will be mobile apps.

The Top 8 Mobile Security Risks
As enterprises mobilize business processes, more and more sensitive data passes through and resides on mobile devices. The importance of mobile security is obvious, but getting a grip on it can be tough.