Using Moneyball Tactics to Build a Winning Sales Team

“The real allure of Moneyball,” writes Dr. Mark Moronell, “is the formula used to transform the Oakland Athletics into a playoff contender despite having significantly fewer resources than their wealthier competitors.” Here’s how to put that same strategy to use in your sales force.

“A successful baseball team, like a winning sales force, is an amalgam of many individuals—some great, some good, some not so good, but all with various skills that function synergistically when fit within the proper system.”

This brief explores how to apply the tactics in Moneyball to your sales force.