A New Approach to Customer Data Provides a Big Payoff
![](https://www.businesstechinsider.com/wp-content/uploads/2023/01/a-new-approach.png)
Harvard Business Review Analytic Services, in association with SAP, shows how customer data strategy can deliver a big payoff.
With the insights from analysts and industry experts in this report, you will:
• Learn best practices for organizing, managing, and using data to lift revenue and brand reputation
• Explore why 79% of surveyed executives say they’re in the process of implementing a centralized data model, have already done so, or are planning to implement one
• Discover why an enterprise-grade customer data platform is critical for a growth focused CX strategy
![](https://www.businesstechinsider.com/wp-content/uploads/2024/02/SAP-logo-Feb24.png)
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