Articles By: Adobe
The Programmatic Revolution
The world of advertising is more demanding than ever. Luckily, programmatic makes meeting those demands simple. How Technology Is Transforming Marketing and the Daily Lives of Marketers to learn how quality data, transparency, and automation can turn programmatic advertising into your greatest tool for success.
Finding Eureka
Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how.
The Culture of Content
A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty.
The Blue Print Redifined
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there.
Digital Marketing in the High-Tech Industry
The high-tech industry is speeding ahead at such a fast pace that standing still means being left behind. To overcome the addition of new innovative players and disruptive technologies in an already crowded field, companies are turning to digital marketing capabilities, channels, and strategies more than ever.
Put Time Back on Your Side
Today’s customers expect personal experiences no matter where they are, on every device. And it’s on your team to keep pace with every digital demand. That’s part of the unique challenge facing by creative studios. But with the right stock solution, you can save time for the big ideas, not the little to-dos.
From Cliché to Mission Critical
Stock libraries and the artists who contribute to them have evolved. That means the way you think about imagery can evolve, too.
Finding the Perfect Image
The perfect stock image pulls triple duty for creative teams. That means it doesn’t just match campaign messaging. It also meets design specs for multiple channels and maps back to your overall brand guidelines.
