Articles By: Marketo
Social Media Advertising
Advertising on social media platforms has changed tremendously. Recent updates to many social networks’ algorithms give users a better experience—one with less promotional content and more relevant content that they want to see. This means that, as a marketer, you need to supplement your organic posts with paid promotion to get your posts seen by your audience.
Leveraging Psychology in Digital Marketing
Marketers are constantly seeking to engage with their buyers and drive actions that help buyers move rapidly through their customer lifecycle. They do this by analyzing buyer behaviors and working to get into the mind of their target audience. Kath Pay, Marketing Director at cloud.IQ, clearly illustrates the strong intersection between modern marketing and psychology.
DG2ABM
It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services.
Business Case of Marketing Automation
The digital marketplace has put the buying power into the hands of buyers. Buyers today are more informed, have high expectations, and want you to know them and listen to them—not speak at them. This has sparked a shift from a primary focus on customer acquisition to continuous engagement through lead nurturing.
How Marketing Automation Can Help Small Teams Succeed
With nearly 60% of marketers working in teams of only one to five people, it’s no wonder that small marketing teams are often tasked with doing more, but with fewer resources.
The Power of A/B Testing
Do you really know whether each of your campaigns are formatted optimally, to drive as many conversions as possible? Or, are you just crossing your fingers and hoping for the best?
The 8 Biggest Digital Marketing Mistakes and How to Avoid Them
Whether you are a seasoned digital marketer or a novice, you’ll likely make mistakes—or already have—as you undertake your programs and campaigns (including those related to channel optimization, social media, metrics, and more). Download this ebook to learn about the eight most common digital marketing pitfalls and how to avoid or fix them.
8 Biggest Mistake Email Marketers Make and How to Avoid Them
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.
