Articles By: Marketo
The Definitive Guide To Customer Nurturing
Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company.
The B2B Marketer’s Guide to Decoding Metrics
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both.
7 Steps to Creating a High-Impact MarTech Stack
Until now, most organisations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods.
The Payoff of Account Based Marketing
According to Demand Gen Report’s 2014 B2B Buyer’s Behavior Survey, 34% of respondents said the number of team members involved in a purchase decision has increased over the past 12 months.
8 Biggest Mistakes Email Marketers Make
Unfortunately, we’ve all been there. Every now and then, we make cringe-worthy mistakes. But the mistakes that haunt us in our personal lives often aren’t as public as email marketing mistakes, which go out to hundreds and thousands of subscribers.
SiriusView: Marketing Automation Platforms 2017
Marketing Automation Platforms 2017 and learn more about Marketo’s key differentiators including its native multi-channel experience, live event management, and content recommendation functionalities. Marketo’s powerful marketing automation capabilities and seamless CRM integrations are complemented by our LaunchPoint ecosystem featuring over 500 technology and service providers that offer best-of-breed solutions for today’s marketers.
How to Bridge the Divide Between Online and Offline Marketing
The line between online and offline marketing is blurring as mobile devices, wearable technologies, and the Internet of Things (IoT) penetrate our daily lives. Geo-location capabilities and contextual marketing add to the challenge of drawing the line between these disciplines.
The Path to 2020: Marketers Seize the Customer Experience
The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organisations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience.
