For brands today, trust and respect for data privacy ease access to valuable personal data, makes consumers more receptive to the experiences you offer, and provides the foundation for the positive emotions that drive loyalty and other business outcomes of customer experience. In this report, you’ll discover why organizations that acquire personal data ethically and respectfully and orchestrate data competently […]

In the Aberdeen Knowledge Brief “CX Agility in Marketing: 5 Key Building Blocks To Maximize Marketing Effectiveness” you will learn how improving CX agility pays off by:• Increasing marketing effectiveness• Boosting the ROMI• Generating revenue growth• And delighting Customers

This Econsultancy’s Report ‘The Retail Trends Playbook’, in partnership with SAP, outlines the latest retail innovations and trends. Discover the new digital reality and learn strategies that will enable your omnichannel engagement strategy to succeed in 2022 and beyond.

With half of consumer brands reporting that at least 19 channels are used in their sales and marketing mix, complexity is at an all time high for CPG companies. In this report, you’ll discover the important role business agility plays in defining and executing effective CX strategy. You’ll learn why CX agility is top of mind for CPG leaders, which […]

Read this report to discover how retailers with agile CX strategy are driving 4X the annual revenue compared to those without it. You’ll learn why achieving CX agility is a top-line priority for retail leaders, how customers’ rapidly changing expectations for maximum convenience and smooth cross-channel journeys are rewriting the retail playbook, and the performance gains agile retailers can expect […]

Key trends and expert guidance from e-commerce professionals about building sustainable and profitable direct to consumer strategies, managing an evolving supply chain landscape, and optimizing partner and customer relationships to enhance your business’ entire end-to-end value chain.

The digitization of B2B buying and selling continues to accelerate across industries, and for good reason. But, to make the pivot to sustainable digital-first business models, it’s imperative that B2B brands be able to continuously respond to unstable market conditions. In this report, you’ll learn why – for this reason – CX agility should be a top priority for B2B […]

The Intelligent Enterprise is here. How can you innovate and revolutionize business processes? According to a study by IDC, ten ingredients make an Intelligent ERP a solution of choice. Here’s a look at how SAP S/4HANA meets those requirements.