For brands today, trust and respect for data privacy ease access to valuable personal data, makes consumers more receptive to the experiences you offer, and provides the foundation for the positive emotions that drive loyalty and other business outcomes of customer experience. In this report, you’ll discover why organizations that acquire personal data ethically and respectfully and orchestrate data competently […]

How can CX help you drive growth? Read our latest paper, “The Future of Customer Experience: How Data Moments Win the Competitive and Customer Edge,” to learn how to transform your CX into a powerful engine that helps you:• Put your customer at the heart of your business• Break through organizational noise and create exceptional experiences• Use powerful insights from […]

The 2022 KuppingerCole Leadership Compass: Customer Data Platforms report offers an in-depth analysis of 13 main CDP vendors along with a detailed market review. In its analysis, KuppingerCole named SAP as a Leader in the category. Read the report to learn why our solution is differentiated by:• Connecting with the ERP ecosystem to deliver value across the enterprise, not just […]

Read this paper to learn why person-to-person selling remains an effective sales tactic that holds a surprisingly large share of wallet in today’s marketplace, and how new channels and technologies are being used to execute this tried-and-true strategy. You’ll learn how modern e-commerce technology can help you tap into this direct approach and help you sell with a more personalized […]

Read this paper to see how consumer brands are harnessing the power of e-commerce technologies to take advantage of the large and growing opportunity of selling to small, independent stores, while overcoming the inherent complexity of the market. Learn how you can connect multiple regional platforms to your core commerce platform to offer mom-and-pop stores mobile-friendly, self-service tools that help […]

Read this report to learn how today’s B2B leaders are tapping e-commerce technology to navigate an economy transformed by better informed buyers and the lingering effects of a global pandemic. Based on a survey of 500 top digital commerce executives and practitioners across Automotive, High Tech, Industrial Manufacturing, Wholesale Distribution, and Life Sciences verticals, this report delves into the core […]

Harvard Business Review Analytic Services, in association with SAP, shows how customer data strategy can deliver a big payoff. With the insights from analysts and industry experts in this report, you will:• Learn best practices for organizing, managing, and using data to lift revenue and brand reputation• Explore why 79% of surveyed executives say they’re in the process of implementing […]

Read this report to understand how retail leaders are staying ahead of changes to the way people buy and sell, based on a global survey of 500 senior titles from the general merchandise, specialty store, fashion, and grocery segments. You’ll learn the top current priorities for these professionals, and why your own business’ leadership must lean into bridging online and […]