Digital Marketing: How the AWS Cloud Enables Dynamic Product Differentiation

Agility is vital to modern biopharma marketing teams. To raise brand awareness in a competitive industry, teams need to quickly roll out websites, mobile applications and sales tools. The cloud is ideally suited to these tasks. Adopters of the cloud are now realizing it is also the foundation of a more dynamic, interactive form of marketing that uses real-time information and feedback loops to tailor messaging and ultimately improve health outcomes.