Mobile has fundamentally changed the expectations of your customers. They expect access to anything, anywhere, anytime immediately, in context. Forrester refers to this as the “Mobile Mind Shift”. As the ultimate owners of the brand and customer experiences, Chief Marketing Officers (CMOs) must ultimately first own and then help their enterprises prioritize how mobile is used to optimize its use across […]

Leadership and Technology: A Total-Cost-of-Ownership Comparison for Unified Communications and Collaboration Midsize organizations strive for success. Being successful means consistently making smart decisions— including smart technology purchases. Technology should enable a midsize organization to meet the needs of its employees and customers today and also allow the organization to make simple but rewarding changes in the future. Technology must support […]

Since most communication is non-verbal, video collaboration fills a huge gap that has long existed within organizations. The availability of relatively low-cost technology—including high-quality videoconferencing equipment, high-bandwidth networks and easy-to-use applications and tools—is bringing video collaboration within reach of today’s workforce. The impact on innovation and productivity—as well as critical business processes, from customer service to problem-solving—is only just starting […]

With the explosive growth in smartphone and tablet usage over the past five years, most marketers have developed strategies to engage customers via mobile channels. In this Adobe survey, we analyzed and benchmarked best practices among mobile marketers, from “experts” in the field to more recent arrivals. We found that more experienced mobile marketers have learned to reach customers across […]

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging […]

Content is king. If you’re a modern marketer, you know why—it is the fuel for your lead generation and nurturing programs, driving leads through your funnel to become customers.But getting your content machine up and running is tough. Many marketers, in both large organizations and small, lack the budget, resources, and time to implement a content strategy that can truly […]

Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers. The most successful companies succeed because they excel during each stage of the customer lifecycle: in acquiring new buyers, in growing their lifetime value, and in converting them […]

Download The Definitive Guide to Lead Nurturing to explore lead nurturing through thoughtful explanations, industry thought leader interviews, checklists and charts. Use it to look beyond email and incorporate the many channels your buyers use into your lead nurturing strategy—from in-store to mobile to social. By the end you will know how to establish a strong relationship with your buyer […]