Shopping is more online now than ever before. In today’s uncertain marketplace, online commerce is a bright spot. Some direct to consumer brands selling non-essential items achieved record-breaking digital sales in the first quarter of 2020. For many businesses, a new and improved web store represents a major opportunity for growth.But, to seize these opportunities, you must act quickly. If […]

How digital advertising can benefit you Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns. These insights can then be used across display, search engine marketing (SEM) and search engine optimization (SEO), social media, native ads, pay-per-click, […]

The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses. Done right, marketing metrics and analytics can be a strategic enabler of trust, greater budget, and increased business […]

Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a program, you can assess the effectiveness of each variable in driving conversions and make necessary adjustments. By continuing to refine based on test outcomes, you’re […]

Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need. To lead them through this journey, you […]

As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due to COVID-19. To grow during these times, revenue teams must make the most of every potential customer. Now is the time to maximize what’s possible from leads – an increasingly […]

Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more sophisticated organizations are implementing Lead-to-Account Matching (L2A) and Routing to connect their tech stack across their end-to-end revenue processes. Download this NEW TOPO Research Guide for an overview of the Lead-to-Account Matching (L2A) and […]

Prepping your most important sales channel to beat tomorrow’s challenges The future of digital commerce is knocking. With eCommerce set to account for 25% of U.S. retail by 2030, it’s time to examine if your current solution is equipped for the future of digital retail. 6 Must-Haves for a Fast and Flexible eCommerce Platform presents essential questions to be asking […]