The definitive guide to digital advertising
How digital advertising can benefit you Today, digital advertising expands beyond banner ads with basic targeting. It’s now possible to zero in on prospects based on specific demographics, intent, their stage in the sales funnel, and engagement patterns.
Marketing metrics and analytics cheat sheet
The growing imperative for marketers has arrived—but many firms have ground to make up in this area. According to Forrester, 77% of global B2B decision makers cite their use of data and analytics to guide decisions as one of their top weaknesses.
Marketo’s secrets to campaign optimization
Whether you’re a novice or an expert marketer, A/B testing should be part of your campaign optimization toolkit. By testing one element at a time to see how it affects the broader performance of a program, you can assess the effectiveness of each variable in driving conversions and make necessary adjustments.
Introduction to content marketing cheat sheet
Convincing prospects to buy into your brand comes down to creating perceived value for your products and services. People are not receptive to hard-sell messaging right away, so you have to guide them down a path that helps them feel engaged and helps them solve a key challenge or address an unfulfilled need.
Lead Management: The Essential Foundation of B2B Growth in Any Economy
As the global economy responds to the Coronavirus pandemic, all businesses are navigating a new, uncertain economic environment. TOPO Research found a 150% increase in buyers not booking meetings due to COVID-19. To grow during these times, revenue teams must make the most of every potential customer.
TOPO Research: Lead-to-Account Matching and Routing Market Guide
Lead-to-Account Matching (L2A) and Routing has become one of the most critical applications for modern go-to-market organizations. As go-to-market strategies evolve and increase in complexity, more sophisticated organizations are implementing Lead-to-Account Matching (L2A) and Routing to connect their tech stack across their end-to-end revenue processes.
6 Must-Haves for a Fast, Flexible 0eCommerce Platform
Prepping your most important sales channel to beat tomorrow’s challenges The future of digital commerce is knocking. With eCommerce set to account for 25% of U.S. retail by 2030, it’s time to examine if your current solution is equipped for the future of digital retail.
Headless Commerce Primer for Growing Merchants
According to Statista.com, by 2021 the number of people purchasing online is projected to hit 2.1 billion, while global eCommerce sales will approach the $5 trillion mark. In this exciting era of growth, merchants are turning towards faster, flexible approaches to customer experience management and content development.
