The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement.

The Definitive Guide To Marketing Metrics And Marketing Analytics

Struggling to find the right metrics for reporting on your marketing programs, or confused on how to optimize your campaigns for better results? If you need a better way to prove the success of your marketing activities, download the Definitive Guide to Marketing Metrics and Analytics to learn more about the key success The role of marketing is constantly evolving.

Moving to Marketo: Accelerate Your ROI with Seamless Migration

Is your legacy platform holding back your enterprise? Perhaps outdated or complex functionality makes the simplest work flows cumbersome to create and edit. Maybe your marketing team needs to rely heavily on technical users to get campaigns or even a simple email out the door.

The State of Engagement: Insights on Engagement from 2,000 Global Consumers Marketers

The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage.

5 Ways Marketing Automation Can Help Your Enterprise Grow

These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge.

3 Sizzling Ways to Warm Up Your Cold Calls

The average sales rep still makes 52 calls a day. Make the best of your cold calls with 3 new strategies that work. Contrary to popular rhetoric, cold calling is still a thing. So let’s make the best of ‘em by adding some much-needed heat to your cold calls using 3 proven hacks that work.

Why Your Cold Calling Strategies Fail (And How To Fix It)

Since 2014, the American Association of Inside Sales Professionals (AA-ISP) has released its annual study, “Top Challenges of the Inside Sales Industry,” which polls both sales leaders and individual reps about common challenges each face.

2019 Buyer’s Guide: B2B Contact Data Provider

With so much upside, leveraging third-party data vendors to support sales goals is a no brainer… But far too often organizations fail to properly evaluate vendors during the selection process. Download ZoomInfo’s checklist to learn how to evaluate a prospective vendor’s data quality, inventory, and how well the solution fits into your sales process and workflows.