What Is Marketing Automation?
Marketing automation comes up everywhere these days – but it’s more than just the latest buzzword. It’s a critical technology that’s necessary to ensure your marketing has the level of relevance, targeting, and sophistication that is necessary to grab the attention of today’s buyers. But, there are many misconceptions about what marketing automation is and isn’t.
How To Succeed With Marketing Automation
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to be proactive and implement the right processes in order to maximize the full potential of your technology solution. Fortunately, there are many ways you can enable your teams and identify the skills needed to see significant success.
Modern Mark: Engagement
How do you engage with your audience when they are otherwise engaged? Modern Marketing tactics not only enable you to understand a person’s interests at most any time, but how they like to seek out the data they desire. Then you can serve up that content on the channel of choice. Pronto.
8 Ways to Double B2B Landing Page Conversions
According to CMO Council, almost 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. Our “8 Ways to Double B2B Landing Page Conversions” eBook provides form and landing page best practices to make sure you’re getting the most out of your lead generation efforts.
Salesforce for B2B Marketers: The Complete Guide
Learn why Pardot is the marketing automation solution of choice for Salesforce customers. This complete guide walks you through the marketing automation features that matter most to B2B marketers — and discusses the advantages of pairing them with Salesforce CRM.
Five Ways Small Businesses Are Powering Growth With Marketing Automation
B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation technology (Gleanster). Marketing automation is a game changer for small businesses working with small marketing and sales teams — and Pardot clients are a testament to that fact.
Eight Ways Pardot Can Unlock Salesforce CRM
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. When integrated with Salesforce, Pardot can unlock much of the key functionality that top-performing sales and marketing teams now rely on, helping to bridge the gap between marketing and sales, provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI.
Marketing Automation & Your CRM: The Dynamic Duo
Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible.
