10 Stats to Support a Case for Marketing Automation in SMBs
According to Gleanster, B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation. Thinking about investing in a marketing automation solution? Gleanster has assembled a research report to help support the case for marketing automation in small and medium-sized businesses.
SiriusDecision’s SiriusView: Marketing Automation Platforms 2014 Report
The marketing automation platform (MAP) market is rapidly changing, and businesses that “get it” know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed.
The Modern Workforce, Part 2: New Tools Change IT
This Gigaom Research study aims to help technology decision-makers better understand the role of IT in supporting the need for business agility and pace.
Trust or Bust: How to Make Summertime Shoppers Feel Safe Online and Boost Your Sales at the Same Time
The Federal Trade Commission reported over 332,000 consumer complaints due to identity theft, making it the top complaint in 2014. And more than 550,000,000 identities were exposed in 2013 due to data breaches. No wonder consumers still get a shiver of anxiety when they shop online.
The Forrester Wave™: Web Content Management Systems, Q1 2015
Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, Inc. evaluates 10 vendors and names Web Content Management Systems, Q1 2015. Again.
Symantec Infographic: NSG Inspire Consumer Confidence Satisfaction
Online shopping can be fraught with peril – that’s where Norton can help save the day. Norton Shopping Guarantee is the right tool to help convert online shoppers into repeat buyers. In fact, when implemented, Norton Shopping Guarantee helps businesses increase conversions by an average of 6%*.
Symantec NSG Datasheet
Online Commerce and the Consumer Confidence Issue There are more perceived risks when shopping online–from information security to pricing and service –all of which degrades consumer confidence. If a visitor does not trust your website the sale will be lost.
