Business-to-Business sales organizations have always been under pressure to uncover new opportunities, hit sales targets, and maximize productivity. But in today’s new age of the customer—where customers are better informed than ever and excellent service often trumps a lower price—sales goals cannot be reached simply through hard work. Sales teams need information that enables them to understand customers better and […]

The sales process is changing, shifting the initial contact between rep and customer further and further back in the buying cycle. This executive brief analyses how sales functions can start using existing customer and sales data to reclaim the lost part of the buying cycle and start having higher value relationships with customers and prospects.

In this richly detailed report, Forrester Research, Inc. explains the importance of social relationship platforms (SRPs) and evaluates eleven of the most significant providers according to 41 exacting criteria — including each vendor’s current offerings, strategy, and market presence. Of those eleven providers, Forrester named Spredfast a Leader in SRPs, with comments such as: “Spredfast strikes a strong balance between […]

The funny thing about geeks is they like to work. The trick is to create an environment where technical professionals can let their natural motivation thrive and avoid demotivating them. This brief guide by Paul Glen, CEO of Leading Geeks, explains how to achieve these two critical goals when managing IT pros and other technical staff. (And yes, free food […]

New England Biolabs produces enzymes for molecular biology applications and offers the world’s largest selection of recombinant and native enzymes for genomic research.  Learn how they were able to accelerate DNA research with IoT-connected, self-service enzyme freezers.

In this whitepaper you will learn: • What the Internet of Things is and how your business can take advantage of this new revolution • How to apply IoT technology to a real business case • A practical process for building end-to-end connected solutions • Key design decisions that you will need to make along the way and how they […]

Like any relationship, leads need nurturing. But what if your prospect list has grown cold? Is it too late to revive it? This MarketingSherpa white paper explores how to optimize your lead nurturing campaign with five steps to boost conversions and includes a case study that reveals how one company was able to revive a cold prospect list.  

More than a 1/3rd of all meetings are now online, and growing all the time. How can companies meet and collaborate better online? In this new report, Tooling Up for Collaboration, Forbes Insights has combined the opinions of top executives and consultants with join.me’s findings to advise on collaboration needs, considerations, and best practices. Download this report to gain insight […]