A Roadmap For Real-Time Marketing Success

Real-time marketing isn’t a new concept. Its core driver might as well be every marketer’s mantra: reach the right audience at the right time with the right message. Today, consumers are spending more and more time on social media. (An average 37 minutes daily!) And attention spans are getting shorter. Popular topics and trends come and go faster than before. […]

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How to Select the Right Remote Support Tool: A Practical Guide for the Support Desk Owner

A transformation of the workforce has altered end user expectations and business needs, driving the need to build flexible, simple, and scalable remote support solutions – all while keeping support costs down. Organizations are now looking to implements best of breed, intuitive customer engagement solutions that give professional help desk and other support professionals on demand productivity and provide quick […]

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2014 Remote Support Trends

Today’s remote support solutions, including remote control, desktop sharing, and web collaboration, offer much more than just remote control for PCs. Their functional footprint is expanding to include support for more devices and richer analytics for trend analysis and supervisor dashboards. Dozens of case studies provided by remote support vendors clearly document that adoption of remote control capabilities can have […]

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The Truth About Customer Experience

Companies have long emphasized touchpoints—the many critical moments when customers interact with the organization on their way to purchase and after. But this focus can create a distorted picture, suggesting that customers are happier with the company than they actually are. And it distracts from the more important picture: the customer’s end-to-end experience.  In their research, the authors—partners at McKinsey—have […]

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The Alignment of Customer and Support Expectations

Support organizations are implementing new technologies and processes to better connect customers with technical support teams, and customer satisfaction is paramount. However, most organizations admit they’re not proactively aligning their priorities with their customers’ expectations. Are the needs of the support team different from what customers want and expect? Recent research by HDI delves into the two groups’ expectations and […]

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Predictions 2015: Most Brands Will Underinvest In Mobile

Download the Top 10 Mobile Predictions for 2015 to learn how you can win big in the new year by investing heavily in mobile marketing. You’ll learn about the oncoming mobile technology arms race — and you’ll discover the steps you must take to stay ahead of the pack. Download the report now to see all ten predictions and actions […]

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Mix Optimization Takes Over Planning

The more consumers interact with media, the more marketers know about their habits, and the less time they need to plan and guess actions. Mix Optimization Takes Over Planning, a new Forrester Research, Inc. report, shows why it’s important for marketers to transition to a marketing optimization platform and provides key steps that will help enable the transition. Read the […]

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The New Age of B-to-B Selling

Business-to-Business sales organizations have always been under pressure to uncover new opportunities, hit sales targets, and maximize productivity. But in today’s new age of the customer—where customers are better informed than ever and excellent service often trumps a lower price—sales goals cannot be reached simply through hard work. Sales teams need information that enables them to understand customers better and […]

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