In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step. Use this playbook to begin your aligned lead generation […]

Webinars are powerful tools for reaching and engaging audiences anywhere. But first you need to know how to present your information simply and successfully. This template by Gihan Perera, author of Webinar Smarts, will help you craft a compelling marketing webinar that will engage your audience from start to finish.

There are a few simple things you can do before, during and after a webinar that will leave your attendees talking for days. “If you want to have a lively event, get the conversation started early.” This brief outlines 3 steps you should follow for each stage of the webinar process to get the results you want.

With a history that extends over 125 years, Getronics is a leading information and communications technology (ICT) services group that employs approximately 4,000 people in 13 countries worldwide. Their complete portfolio of integrated ICT services for large enterprise and public sector markets helps them lead the Getronics Workspace Alliance, which provides customers with a consistent IT service throughout the world […]

This paper conveys how the pressure to increase customer satisfaction metrics with less funding will increase as companies look for new ways to differentiate their services and reduce customer churn. To get ahead, customer support organizations must maintain a focus on using the right measures of success. They need to empower agents to support more customers better, providing them with […]

Generating big ideas from big data analytics requires business leaders to think big. After all, in a single year, people generate 1.8 zettabytes of data – the equivalent to every U.S. citizen tweeting three times per minute for 26,976 years! Harnessing such massive amounts of data is a challenge of heroic proportions, yet the rewards are greater perspective of your […]

Data-driven marketing – the process of collecting, connecting, analyzing, and using data to power highly-personalized campaigns – is one of the most effective ways for marketers to take full advantage of today’s marketing opportunities. When you know more about your customer, you can do more with those insights and engage your customer with relevant, timely offers. When marketers leverage these […]

Start with data-driven marketing – the process of collecting, analyzing, and executing on insights from structured and multi-structured data (i.e., big data) across the enterprise to drive customer engagement. By connecting with your customers and anticipating their needs through predictive analytics and multi-channel metrics, marketers can consistently deliver a high-quality, customer-driven brand experience.