SAP Digital Transformation Executive Study: 4 Ways Leaders Set Themselves Apart

Shatter the technology mental model. Few people realize that electric cars have actually been around for more than a century.

That’s because our definition of “car” – our mental model – has for almost all that time required the presence of a gasoline-powered engine. Even in the late 1990s, when GM, Chevrolet, Honda, and Toyota each introduced fully electric models, they sold fewer than 3,200 units among them. Neither the public nor the manufacturers could envision a car culture without the gasoline engine or the vast network of gas stations and other infrastructure that supports it. And since no one could imagine it, it didn’t happen.