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How To Create A Lead Nurturing Strategy
Setting up a lead nurture program is not a goal in and of itself. Instead, lead nurturing is a vehicle for your business to get to your overall goals. The key to designing an effective lead nurture program is taking stock of your current lead management processes.
The Definitive Guide to Engaging Content Marketing
Content Marketing has become an increasingly important part of a successful and strategic marketing mix. Today, marketers can become their own content publishers and develop audiences to attract attention. it builds brand awareness, creates brand preference, and expands the brand’s reach to more buyers and potential customers at a much lower cost.
The ROI of Marketing Automation
According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%). The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment.
What Is Marketing Automation?
Marketing automation comes up everywhere these days – but it’s more than just the latest buzzword. It’s a critical technology that’s necessary to ensure your marketing has the level of relevance, targeting, and sophistication that is necessary to grab the attention of today’s buyers. But, there are many misconceptions about what marketing automation is and isn’t.
How To Succeed With Marketing Automation
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to be proactive and implement the right processes in order to maximize the full potential of your technology solution. Fortunately, there are many ways you can enable your teams and identify the skills needed to see significant success.
Market Leadership Assessment: Empowering Today’s Diverse Workforce Through Cloud Communications
Seamlessly integrating mobile and distributed employees into the existing workforce presents new, complex challenges for your business. Empowering Today’s Diverse Workforce Through Cloud Communications,” and learn how the RingCentral cloud phone system uniquely supports modern workforces.
Modern Mark: Engagement
How do you engage with your audience when they are otherwise engaged? Modern Marketing tactics not only enable you to understand a person’s interests at most any time, but how they like to seek out the data they desire. Then you can serve up that content on the channel of choice. Pronto.
The True Cost of Not Having a Talent Management Strategy Series: Learning and Onboarding
Are you throwing money down the drain? You are if you’re not onboarding and training your employees. Companies will think nothing of spending thousands to recruit the best talent—but balk at spending mere hundreds to onboard and develop them. hiring good people can cost up to 30% of the position’s salary.
