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The ROI of Marketing Automation
According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79%) and get higher quality leads (76%). The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment.
What Is Marketing Automation?
Marketing automation comes up everywhere these days – but it’s more than just the latest buzzword. It’s a critical technology that’s necessary to ensure your marketing has the level of relevance, targeting, and sophistication that is necessary to grab the attention of today’s buyers. But, there are many misconceptions about what marketing automation is and isn’t.
How To Succeed With Marketing Automation
Implementing a marketing automation solution is just the beginning to achieving marketing greatness. You need to be proactive and implement the right processes in order to maximize the full potential of your technology solution. Fortunately, there are many ways you can enable your teams and identify the skills needed to see significant success.
Market Leadership Assessment: Empowering Today’s Diverse Workforce Through Cloud Communications
Seamlessly integrating mobile and distributed employees into the existing workforce presents new, complex challenges for your business. Empowering Today’s Diverse Workforce Through Cloud Communications,” and learn how the RingCentral cloud phone system uniquely supports modern workforces.
Modern Mark: Engagement
How do you engage with your audience when they are otherwise engaged? Modern Marketing tactics not only enable you to understand a person’s interests at most any time, but how they like to seek out the data they desire. Then you can serve up that content on the channel of choice. Pronto.
The True Cost of Not Having a Talent Management Strategy Series: Learning and Onboarding
Are you throwing money down the drain? You are if you’re not onboarding and training your employees. Companies will think nothing of spending thousands to recruit the best talent—but balk at spending mere hundreds to onboard and develop them. hiring good people can cost up to 30% of the position’s salary.
Win the Recruiting Game with an Airtight Action Plan
The hunt for top talent has never been more competitive. Employers need skilled talent that can hit the ground running and produce results. On the flip side, candidates are not just looking for any job – they are seeking meaningful careers with organizations they feel connected to and can o er long term opportunities.
Employees Have Spoken – 7 Actions HR Should Take
Let’s face it – the competition for top talent is fierce, and the best employees are looking for more than just a job. They want options, and they want meaning. Check out these 7 areas HR can fine tune to ensure they’re attracting and keeping the right talent around.
