It’s not enough to just know that your customers and potential customers are on Facebook – the key is to reach and engage them. How? The answers are in your Facebook data. But navigating mounds of Likes, comments and other metrics can be a daunting task for any marketer. Read more ›

With social networks becoming a marketing necessity, businesses are going to great lengths to get a leg up on the competition – hiring 3rd party solutions, paying for proprietary databases, or obtaining insider information. But not every type of espionage needs to be unethical while helping you craft your competitive strategy. Read more ›

Growth on Instagram has shaken up the way social marketers think about visual content and marketing to mobile audiences. In this study, Simply Measured analyzed the top brands in the world and how they use Instagram, the results they’re seeing, and lessons you can learn from the successful (and unsuccessful) tactics these brands are using. Read more ›

Advanced Persistent Threats online are a painful reality for companies of all sizes. If your business has something of value to online criminals, you should assume that it will be targeted — or already has been. Read more ›

86 million millennials will be in the workplace by 2020, representing 40% of the total working population. What does this mean for the workplace? Millennials are highly collaborative and deeply in tune with technology. They have given new meaning to work-life balance, which is apparent in their adoption of technology and remote working tools. Read more ›

Adobe received the highest score for current digital experience (DX) delivery offerings in The Forrester Wave™: Digital Experience Delivery Platforms, Q3 2014 report. And, we’re continuing to innovate. Since the evaluation, we’ve launched several new capabilities that include richer support for mobile apps, increased usability through visual workflows, and a master marketing profile. Read more ›

When mobile is done right, businesses reap the benefits. Companies using mobile analytics see an 11.2% increase in marketing ROI compared to a 15.9% decrease for companies that don’t. The Aberdeen Group report, Mobile Analytics: Precision Marketing across Mobile Touch-Points, provides insights into better mobile strategies. Read more ›

The most successful community banks are using advanced customer relations management (CRM) and collaboration technology to mitigate risks and maximize opportunities. Are you ready to take the first step towards a more profitable future? Download this white paper to learn how. Read more ›