Banking customers and prospects are interacting over phone, social, mobile and in person. The mountain of data captured at each of this touch points makes it challenging for a bank’s different lines of business to respond to prospects and customers in a streamlined fashion. Read more ›
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Webcast: 5 Strategies for Building Effective Mobile Engagement
Speakers: Lauren Freedman (e-tailing group) & Ross Haskell (BoldChat by LogMeIn) With the rapid transformation of consumer behavior, customers are engaging in more ways and on more devices than ever before. Because of this trend, businesses are looking for robust customer engagement solutions that provide the ability to interact with customers on any device, at the right time. Read more ›

Webcast: Customer Support 3.0: Turning Every Support Opportunity into Customer Loyalty Gold
The accelerating trend of customer mobility, ever-increasing expectations of those same customers, and the explosion of end-user device options, are all pushing today’s support organizations to the brink. Luckily for today’s organizations, solutions and workflows are available to help them keep pace. Read more ›

The 7 Principles of Engagement Marketing
Every company has the same mission: to maximize their value. But in our view, your most valuable asset isn’t your product, or your branding, or even your team – it’s your customers. Read more ›

4 Customer Engagement Trends That Will Impact Your Business
Speaker: Kate Leggett (Forrester Research) Customer expectations have changed. Customers expect to engage with companies across every channel of service – anytime, anywhere. This shift creates new opportunities for companies to shape how they interact with their customers. In this webinar, guest speaker Kate Leggett, VP, Principal Analyst at Forrester Research, Inc. Read more ›

Marketing Continuity: A Strategic Framework for Creating Connected Customer Experiences
The marketing landscape has fundamentally changed: long gone are the days of spray-and-pray promotions and untargeted broadcast advertising campaigns that ignore customer preference and lifetime value. Consumers demand relevant, real-time and personalized interactions with the companies they engage with, and are willing to abandon the brands that fall short of their expectations. Read more ›

Webcast: The Rising Financial Impact of Customer Service
The role of customer service is one that is valued and well understood by many organizations. However, making the leap from correlating customer service activities with overall performance results to investing in strategies that deliver top-notch results is increasingly becoming a key differentiator. Read more ›

Sales Management 2.0: Optimizing Virtual Sales Team Collaboration
These are just a few examples of how companies can optimize the collaboration of sales teams both internally and externally. And in doing so, they can increase the effectiveness of sales around account planning, sales execution, forecast management, and much more, as well as improve communications within the company. Read more ›