Today’s consumer moves seamlessly—sometimes even quickly—across digital and offline channels. Jumping from email, to social media, to your website, and then back to social media, all without losing momentum, and often on multiple devices. The modern, digitally-empowered buyer is channel-agnostic. This new buyer has become the undisputed controller of their relationship with your brand. Now, more than ever, the customer […]

The advent of digital technologies has changed practically every aspect of business operations. From how employees communicate with one another, to how you connect with your buyers and customers, an online marketing strategy is crucial to every industry. In fact, businesses without dedicated digital marketing campaigns are behind and will quickly become obsolete. Financial service institutions have traditionally been slow […]

Today’s buyers are more empowered than ever before. They engage with brands and companies through their own research across multiple channels, long before marketing has the opportunity to engage with them directly. Potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. With customer nurturing, B2C marketers can communicate consistently with […]

Intergram Research Services surveyed senior managers in customer service roles at 200 U.S. enterprises with at least 500 employees. What customer service leaders do differently The findings identified three strategies that lead to better service delivery. • First, top‑tier organizations have embraced the concept of providing customer service as a team sport. For example, top‑tier organizations are 127 percent more […]

Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and […]

Turn your content bottlenecks into smooth sailing. There’s no doubt that your digital asset management system (DAM) can change everything when it comes to delivering the right customer experience at the right time. According to 78% of marketers, DAM is key to speed up time to market. It fast-tracks everything — from asset creation and management to campaign delivery. A […]

Effective and accurate supply and demand planning is the key to profitability for organizations of all types and sizes. Understand the three key pillars to supply chain planning. Connect sales, supply chain, and production/distribution in one planning process.

Aligning and integrating demand and supply plans on a monthly basis means product portfolio reviews are interwoven into the process. Making product reviews part of S&OP enables you to break down the silos that often occur—and prevent your company from effectively delivering on demand.