Epicor Names New Executive Vice President of Sales for the Americas Focused on Driving Cloud Transformation

(Source: PR Newswire) Pope has a proven track record as an enterprise software sales leader, with more than 25 years of experience at Infor, QAD, Oracle and NCR. Reporting directly …

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Apttus Solution Chosen by Lenovo for Greater Efficiency

(Source: PR Newswire) Apttus CPQ reduces the time needed to complete Lenovo’s end-to-end sales quoting … Utilizing a patented combination of SaaS-based applications, the Apttus ..

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Atlas Technology International Sees Significant Gains for Third Quarter

(Source: Nasdaq) Atlas Technology … to Los Angeles and increase in personnel, particularly in sales and marketing, will …

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OutboundEngine Completes Acquisition of Toronto-based ReadyChat

(Source: Business Wire) OutboundEngine, the marketing platform … The company’s SaaS platform automates email marketing, social media posting …

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Inside Amazon’s Battle to Break Into the $800 Billion Grocery Market

(Source: Bloomberg) Inside Amazon’s Battle to Break Into the $800 Billion Grocery Market … Seattle technology site Geekwire in August uncovered Amazon’s mysterious drive-in ..

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How to Bridge the Divide Between Online and Offline Marketing

The line between online and offline marketing is blurring as mobile devices, wearable technologies, and the Internet of Things (IoT) penetrate our daily lives. Geo-location capabilities and contextual marketing add to the challenge of drawing the line between these disciplines. To achieve the best possible results from your channel investment, marketers must think holistically about the experience they are trying […]

The Path to 2020: Marketers Seize the Customer Experience

The EIU surveyed 499 CMOs and senior marketing executives worldwide to explore which technologies and customer trends are likely to change marketing organizations the most over the next five years. The results paint an even more transformative picture for marketing in its quest to own the customer experience. Download this report to learn about this transformation and hear perspectives from […]

A Recipe for Lean Account-Based Marketing

As a B2B marketer, you’re always looking for ways to more effectively reach your goals and support sales by bringing in qualified leads and generating demand for your company’s products and services. Traditionally, marketers do all they can to maximize their voice in the market and engage the largest number of potential buyers with broad-reaching demand generation techniques. However, it’s […]

7 Steps to Creating a High-Impact MarTech Stack

Until now, most organizations have built their MarTech stacks piece by piece—adding technologies to meet new needs or test new delivery methods. But with so many applications available and so many competitive gains to be made by using the right combination of technologies, it is increasingly important to have a strategy to connect your stack across marketing and other revenue-driving […]

Frost & Sullivan: A Case for Building Better Customer Engagement

The Financial Services Sector has seen transformational changes and undergone a period of massive overhaul following the financial crisis that rattled this market six years ago. The turmoil created a major setback as financial institutions had to make some significant changes in order to re-establish trust and re-evaluate long-term profitability, while stabilizing the resources spent on protecting customers. The Financial […]