HCL Tech’s acquisition of IBM products raises more questions than answers

(Source: Livemint) Being a software services company, it has limited capability in product sales. True, the IBM deal gives it headway. But HCL Tech will have to market the product …

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WPP takes on new identity to push its ‘radical evolution’ plan

(Source: Exchange4Media) The Google Premier Partner Awards honours innovation in digital marketing ….. to build and operate marketing technology that supports their consumer- and …

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CoreStack’s® Cloud Governance Platform Reduces Costs for Enterprise Customers

(Source: PR Web) And their after-sales support is great! … Automation of cloud operations solutions … Governance, compliance and security solutions per industry standards.

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Tesla blocked (again) in Connecticut after judge rules in-state activities illegal

(Source: Teslarati) Connecticut state law forbids direct vehicle sales by vehicle manufacturers in favor of … majority of their business, and selling the new technology of electric cars.

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Celerant Technology and Made4net Partner to Deliver an Integrated Retail Supply Chain Solution

(Source: PR Web) Celerant’s web-based, enterprise retail software solution, Stratus Retail, … integrated E-Commerce, digital marketing and marketplace integrations – to name a …

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The Clear and Complete Guide to ABM Analytics

Today’s B2B marketers must be able to prove business impact qualitatively, but it’s tough with complex deals and long sales cycles. Until now! Download the comprehensive, 158-page Clear and Complete Guide to ABM Analytics for worksheets, checklists, examples, expert interviews, and other resources to help you implement ABM analytics today. Read to discover: • Why ABM is important for B2B […]

10 Reasons to Consider Marketing Automation

As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving.  But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, […]

State of Engagement

The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, […]

5 Ways Marketing Automation Can Help Your Enterprise Grow

These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and […]

Engage to Win Workbook

In the Engagement Economy, it is our responsibility to engage our customers, not market to them. We must engage them early, engage them everywhere, and do so in meaningful ways at all times. But it’s your choice. You can choose to engage, choose to demonstrate that you understand the values of your customers, and choose to let them know you […]