Okuma to Feature Automation Applications and Solutions at Annual Winter Showcase

(Source: PR Web) Okuma to Feature Automation Applications and Solutions at Annual Winter Showcase … Director of Partners in THINC and Product Specialist Sales Manager.

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STM keeps buying hybrid buses, even though the technology is faulty

(Source: Montreal Gazette) STM keeps buying hybrid buses, even though the technology is faulty … buses fuelled with renewable natural gas, but his sales pitches have fallen on deaf ears.

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Integrate Partners with LinkedIn Marketing Solutions to Enable B2B Marketers to Automate and Manage Leads in Real Time

(Source: MarTech Series) Integrate, the leader in demand orchestration, announced it is partnering with LinkedIn Marketing Solutions to connect its demand orchestration SaaS platform …

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Walmart To Lay Off 40% Workforce At Jabong, Merge It With Myntra

(Source: BloombergQuint) Myntra and Jabong will now fully integrate all the remaining functions, including technology, marketing, category, revenue, finance and creative teams, a Myntra …

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Network gear demand rises, new bets pay off for Cisco

(Source: Channel Asia Singapore) Cisco pivoted to software and cyber security to cushion the impact from slowing … Sales in its security business, which offers firewall protection and breach …

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10 Reasons to Consider Marketing Automation

As a marketer, you face daunting expectations and goals. You are probably expected to generate successful outcomes in less time, and in a digital age where everything can be measured, you probably feel increased pressure to illustrate the impact you are driving.  But without the right tools and processes in place, hitting your goals and demonstrating the results is difficult, […]

State of Engagement

The Engagement Economy—the reality that we consume and market in today—is a new era where everyone and everything is connected. And in this reality, consumer expectations have shifted to require more from the brands they buy from—they seek a personal relationship that offers them value wherever they are and whenever they are ready to engage. As the Engagement Economy matures, […]

5 Ways Marketing Automation Can Help Your Enterprise Grow

These days, growth-oriented, ambitious companies increasingly have the opportunity to gain the upper hand in the market because they are taking advantage of digital tools to maintain and even amplify their competitive edge. As prospective customers determine their own purchase journey, emerging enterprises must use digital tools to build personal relationships with them, win their business, and grow that business—and […]

Engage to Win Workbook

In the Engagement Economy, it is our responsibility to engage our customers, not market to them. We must engage them early, engage them everywhere, and do so in meaningful ways at all times. But it’s your choice. You can choose to engage, choose to demonstrate that you understand the values of your customers, and choose to let them know you […]

From Insights to Engagement: Transform Your Customer Relationships with Data

The Engagement Economy has introduced a new paradigm for marketers: you’re competing for an increasingly finite supply of audience attention as your prospects and customers are bombarded with marketing messages across new channels and digital media. The only way forward is laser-focus on personalization in each conversation with your audience. The formula for doing this is simple: Listen, Learn, Engage. […]