Performance Horizon Surpasses $500 Million in Advertiser Payments to Marketing Partners and Affiliates

(Source: PR Web) Performance Horizon, provider of the market-leading enterprise SaaS … paid by advertisers to marketing partners and affiliates since the company launched its …

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Hanover-based Target Marketing to merge with Ohio-based The Image Group

(Source: ) On the other hand, Target Marketing has developed technology solutions used by many firms. Image Group will move to Target Marketing’s IT platform by 2018.

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(Source: Financial Times) Adobe on Tuesday added to its already hefty 2017 gains after the software maker unveiled a bigger-than-expected rise in quarterly sales that reflected continued …

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MSA Selects Kaminario to Accelerate Marketing Analytics and Extend Infrastructure-as-a-Service Offering

(Source: Marketwired) “Kaminario — a recognized leader in cloud-ready flash storage for SaaS companies — together with MSA will deliver a strong platform for modern, …

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Why brands should avoid the VR bandwagon

(Source: Marketing Tech) As it grows, more news organisations, marketers and PRs want to get involved to explore new … Or should they wait until the technology has evolved?

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Finding Eureka

Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how. Read the guide to learn: • Strategies and best practice approaches to online testing • Incremental steps to improving your online testing • The […]

The Culture of Content

A great customer experience requires great content. And to ensure all your content meets customer expectations, you need a combination of the right talent, technology, culture, and strategy. It takes effort, but it’s worth it to earn your customers’ loyalty. In this report, we share the nine steps to achieve content marketing excellence, including how to: • Define a content […]

The Blue Print Redifined

The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: • How a unified platform lets you easily manage and […]

The Art of Integration

It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay. Read the guide to learn how to piece together all your […]

The 2017 Digital Transformation Report

It’s not easy to track the path of today’s digitally-savvy traveler. But with the right investment in technology, data and integration services, and strategic capabilities, it can be done. The 2017 Digital Transformation Report reveals how travel marketers are evolving their digital infrastructure, both on the front and back end. It provides an overview of industry best practices and includes: […]