Dentsu’s Merkle buys data firm Ugam to scale advanced analytics

(Source: Marketing Dive) Ugam will become part of Dentsu-owned performance marketing agency Merkle … of analytics and digital solutions including retail analytics, survey analytics, …

Read more ›

IDG Increases Dedication to Middle East Market with Launch of CIO Brand

(Source: GlobeNewswire) IDG Communications, Inc. – the world’s leading tech media, data, and marketing services company – is proud to .

Read more ›

NTT DATA Presents the Future of Digital Acceleration

(Source: MarTech Series) Marketing Technology News: NextStage to Support YSEOP, a World Leader in AI Dedicated to Natural Language Generation, in View to Accelerating Growth, …

Read more ›

IBM Closes Landmark Acquisition of Red Hat for $34 Billion; Defines Open, Hybrid Cloud Future

(Source: MarTech Series) The acquisition redefines the cloud market for business. Red Hat’s open hybrid cloud technologies are now paired with the unmatched scale and depth of IBM’s …

Read more ›

Neustar Partners with Freckle to Provide Marketers with First-Party Data

(Source: Destination CRM) Neustar, a provider of real-time information, customer intelligence, customer identity, and marketing analytics solutions, will make Freckle’s first-party data …

Read more ›

Path to Personalization: The 9 Keys to Driving Stronger Relationships—One Customer at a Time

Do you know when to approach your customers? What about—and maybe even more importantly—when not to? These are two of the first questions to answer when developing a personalization strategy. Answering them requires not only knowing your customers’ journeys but also discerning where they’re at and how their unique situations affect each moment. And remember, these journeys now happen across […]

Are You Using the Metrics That Matter?

Today every single aspect of marketing has an associated numerical value: open rates, followers, shares, clickthrough rates, leads created, pipeline created, revenue, and so on. Yet for all the improvements in our ability to measure, marketing still struggles with it’s perception as a cost centre—it’s relationship with growth is still unclear in many organisations. This report by Marketo and B2B […]

Speaking the Language of Business Metrics: The 3 Types of Marketing Key Performance Indicators for Success

We’ve been hearing it for some time now—marketers need to earn a seat at the revenue table. But how do you go about doing that? It all comes down to proving—and improving—marketing’s contribution to the bottom line using metrics that matter. For too long, marketing has been seen as a cost center. And it’s not hard to see why—marketers have […]

The Definitive Guide to Marketing Metrics & Analytics

The role of marketing is constantly evolving. More than ever, marketing has to prove its impact on the success of the business. Outside executives often believe that marketing exists solely to support sales, or as an arts function that hosts company events and puts logos on t-shirts. With the pressure increasing, the growing imperative for marketers to prove their worth […]

The Definitive Guide to Account-Based Marketing

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) […]