Silverbullet Appoints Ex-Oracle Director, Marco Godina as the SVP

(Source: MarTech Advisor) With more than 15 years’ ad tech experience, Godina will apply his extensive data and digital marketing expertise to boost Silverbullet’s ambitious growth plans.

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Retina and Transiris Enter the New Decade as One Company: A Complete, End-to-End Digital Marketing Communications Agency

(Source: PR Web) Award-winning global marketing agency, Retina, has formally merged with marketing technology consultancy and INC. 5000 company, Transiris. Effective …

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CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

(Source: MarTech Series) “The Engage to Grow Summit provided the ideal venue for brand leaders in the Middle East to explore changing marketing dynamics, real-world solutions for …

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AMC Networks, Disney, and WarnerMedia Join Xandr in Powering the Future of TV Advertising

(Source: MarTech Series) MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author …

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IBM Tackles Human Language Through AI

(Source: MarTech Advisor) This has been the motto of IBM with its recent announcement of bringing Project Debater and integrating it into Watson. Marketing Technology News: Xandr AT&T …

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The State of Revenue Operations 2019

New research brought to you by LeanData and Sales Hacker. Get your copy today! Learn how 2,400+ B2B sales, marketing and operations leaders are: • Adopting Revenue Operations models • Overcoming roadblocks to growth (data, infrastructure, culture, and more) • Structuring revenue teams for greater alignment

Orchestration and The Next Generation of Automation

Orchestration is how you scale your ABM programs and build a true revenue machine. By bringing together all of a company’s resources and channels to thoughtfully customize every step of the buying journey, orchestration increases sales, deal sizes, retention, and customer loyalty. The only catch is that orchestration can be complex. That’s why we’ve come up with a guide that […]

The Three E’s of Co-Op Fund Management

Consider three key elements when selecting or optimizing your co-op and marketing fund management programs. Ensure ease of use to cut the complexity of marketing fund management: learn how to calculate risk and what questions you should be asking. Education allows you to create a smarter, more powerful co-op program: do you how to select the right vendor and communicate […]

NVMe: Driving Changes in the Traditional M&E Storage Hierarchy

For those in the media and entertainment industry tasked to work with and produce content at such high fidelity, it is increasingly apparent that new technologies must be leveraged to support these workflows. One such example is increasing efficiency by handling this content with advanced asset management tools – many of which now deploy AI algorithms to help users find […]

The Total Economic Impact™ of Investing in RingCentral Contact Center

In a cloud world, the limitations of premises-based contact center systems become more apparent. Whether your company has experience in contact center solutions or whether you’re just taking your initial steps, selecting the wrong partner can have disastrous consequences down the line. That’s why we think you might want to join a webinar featuring a guest speaker from Forrester about […]