Adobe’s Tatiana Mejia: “Create your own chance at bat.”

(Source: Thrive Global) She has more than 15 years of experience in machine learning, digital marketing, social marketing, and SaaS. Tatiana was also recognized by Silicon Valley …

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Sophos Marketing To Provide Digital Advertising For Global CoWorking Franchise Venture X

(Source:Franchising.com) “Several of our locations have been using Sophos Marketing’s technology to build awareness and grow their businesses,” said Jason Anderson, President of …

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Alibaba co-founder Jack Ma exits 5 business divisions

(Source: Marketing Interactive) According to Chinese media outlet Sina, they are Alibaba’s technology, education technology, … Marketing has reached out to Alibaba for further comments.

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Blockchain startup Insino Ventures raises funds to escalate services to global market

(Source: NameCoinNews ) It is also looking to capitalize on the global market by 2019. … The company providing service in cutting edge technologies in blockchain, Artificial Intelligence …

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Amazon Alexa Fund Invests in Neural Technology

(Source: Security Baron ) Whether it’s neural technology, home construction, or small business marketing, Alexa’s potential uses in both home and commercial spheres are just getting …

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The Definitive Guide to Social Media Marketing

The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience. Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they […]

The Definitive Guide to Account-Based Marketing

It’s an exciting, albeit challenging time for marketers—new channels, strategies, and technologies have empowered us to engage our buyers like never before. At the same time, due to the abundance of available information, buyer expectations have increased, leaving marketers to fight for their attention as we showcase our products and services. In response, organizations are implementing an account-based marketing (ABM) […]

The Definitive Guide to Digital Advertising

Advertising has evolved. No longer is it restricted to print publications, static billboards, radio, and television. Modern technologies have opened the door to a whole new era of advertising–digital advertising. Digital advertising allows marketers and advertisers to reach and appeal to their core audiences in new ways and with more precision. The challenge of meeting the modern buyer’s expectation of […]

The Definitive Guide to Engaging Email Marketing

Not all email is created equal. Customers and prospects have learned to filter out noise, so your email needs to be more trusted, more relevant, and more conversational. Download our new Definitive Guide to Engaging Email, a jam packed 150+ guide, to move beyond basic batch and blast email to a whole new level of engagement. With all of the […]

The Definitive Guide To Marketing Metrics And Marketing Analytics

Struggling to find the right metrics for reporting on your marketing programs, or confused on how to optimize your campaigns for better results? If you need a better way to prove the success of your marketing activities, download the Definitive Guide to Marketing Metrics and Analytics to learn more about the key success The role of marketing is constantly evolving. […]