In the age of the empowered customer, marketers have to stop thinking of email as a single channel focused solely on retention. Data and the mobile mindset of consumers are changing the job of the email marketer. This white paper explores different ways that companies can benefit from email campaigns that work in unison with other areas of the organization, […]

Have You Ever Been Confused By Website Optimization Jargon? Since testing and optimization of your website depends on your company, consultants, and third-party partners speaking a common language, we’ve put together a comprehensive list of the terms to help you. Get everyone speaking the same language with this comprehensive glossary of website optimization terms. From A/B Testing to Website Usability, […]

A common objective for a website is to convert an anonymous visitor to an engaged and active registered user. The challenge is to make this process easy for the visitor while still obtaining valuable demographic information that the site can then leverage to personalize the user experience. The good news is there are established best practices in implementing online user […]

Never before have digital marketers been blessed with such immense quantities of online customer data, yet been so incapacitated by how to use it. Marketers are sitting on a gold mine of customer intelligence – one that remains largely untapped because the advent of big data has yet to be followed by established practices for managing and utilizing such data. […]

Marketers have officially gotten over the hump of “what do we do about social?” and are now thinking strategically about how and where to employ social technology to drive business results and improve the bottom line. When used effectively, social technologies can become the center of an integrated marketing strategy, driving loyalty and brand engagement while delivering rich, never-before-available user […]

The shift to a Social Web will see traditional demographics like age, gender and geography augmented with more behavioral profiles made up of interests, friends, habits, and brand affinities. These traits, long coveted by marketers, have always been hard to obtain and even harder to utilize … Until now.

Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each […]

Just how “modern” is your marketing? A recent survey of your 500 of your marketing peers revealed something startling: less than 1 in 6 felt they were fully-integrating Modern Marketing concepts. How do you compare? (If outbound campaigns are the first things on your tool list, you may end up last in the competitive race.) This special report from the […]