If your company is a car, data can change it from a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and better. Our report, Demonstrating Impact: Pedal to the Metal, outlines five ways data-driven marketing can transform your business into a machine that can leave your competition in the dust. Download […]

Digital Clarity Group says most higher education institutions won’t transform to deliver superior experiences until it impacts the quality and quantity of their prospective student body. That means starting now will advance your institution ahead of your competitors. Read the Digital Clarity Group research report, Digital Transformation in Higher Education, and learn: • Practices institutions are using to drive engagement […]

Customers crave personalized experiences, but to meet this expectation, marketing teams are creating 10 times more content than ever before. Despite this, asset management is a stumbling block because of siloed shared drives and antiquated storage systems, making it difficult for companies to collaborate and deliver content quickly. A modern digital asset management system is key to aligning teams and […]

There’s no denying that succeeding on Instagram isn’t just science – it’s art. To that end, we’ve enlisted the help of 12 Instagram artists to help you become a better one. In this guide, you’ll find: • 25 ideas for telling authentic visual stories; • Tips on which mobile apps and tools to try; • 20+ images for Instagram inspiration. […]

With billions of images shared daily across a growing number of channels and touchpoints, there are now more opportunities for people to consume content and discover products than ever before. The result? Visual commerce – the emerging need for marketers and brands to understand how images engage and convert consumers at every point of the purchase funnel. If this sounds […]

The Internet sales environment has evolved—your sales tools should too. Heavy workloads, high turnover and a high volume of leads can hold back even a talented sales team. Having the right tools for the job can help. That starts with understanding your prospect base, your place in the market and the flow of prospects through your sales process. In “Best […]

The arrival of the Information Age means you have more data for sales than ever before. Now if you only had time to comb through it. Current sales research tells a clear story: opportunities are falling through the cracks as traditional lead generation methods and automated emails create more missed connections. Too often, the tactics businesses use to bridge this […]

Our researcher visited the websites of 327 companies across nine industries and asked to be contacted. Unfortunately, more than one-third of companies we contacted did not respond at all, even though we contacted them with a direct, specific inquiry. Among those who responded, here’s how they performed on our four metrics: Promptness, Persistence, Personalization and Performance. • Promptness: Only 8 […]