Transforming Digital Marketing: A Field Guide to Marketing Analytics

Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results. Download the […]

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Case Study: Lutron Electronics

Lutron Electronics offers more than 17,000 energy-saving, wireless lighting and shade control products in more than 100 countries around the world. Learn how Lutron has provided simple, affordable IoT-connected home experiences to the consumer.

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Mobile is Transforming Customer Engagement

With the rapid transformation of consumer behavior, customers are engaging in more ways and on more devices than ever before. This infographic provides a glimpse of the global research we gathered in our Effective Mobile Engagement report and highlights the current state of mobile engagement and how mobile habits are changing for both shopping and support interactions.

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The New Mcommerce Reality: Streamlining the Customer Experience with Mobile Chat

Smartphones and tablets have changed everything: the way we communicate, the way we meet, the way we get around, the way we shop and more. The connected, on-the-go customer has literally shifted the balance of power in our society. Mobile users have easy access to information, unlimited options, and the ability to publically and instantaneously express praise or dissatisfaction. It’s […]

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The No BS Guide to Recurring Revenue Success

The case for recurring revenue models has grown so strong as to be irrefutable, but putting these ideas to work for your business requires infrastructure, a plan, and proficient implementation. The “No BS Guide” was written by industry expert Bob Harden to inform you about the opportunity for recurring revenue, what’s necessary to succeed, and how to get started. You’ll […]

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Monetizing the Internet of Things

How will businesses generate profits from the Internet of Things? Answers to that question and much more can be found in our new e-book featuring recent insights from eight subject matter experts. Discover how to make the most of this whole new era for business.

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Becoming a Recurring Revenue Innovator: A “How To” Guide

Companies such as Apple, Blue Apron, Amazon, ShoeDazzle, Pandora and many others are disrupting their markets and opening up new ones by reshaping how their customers buy and use their products and services. Learn first-hand how you too can use a recurring revenue model to increase your bottom line while adding to your customer base by downloading this first-of-its-kind e-book, […]

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10 Commandments of Collaboration for Exceptional Customer Service

For organizations where customer experience is key, customer collaboration is one of the best ways to build trusted relationships and improve customer loyalty.  Read this whitepaper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.

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