Social Media Pocket Guide
6 Ways to Use Social Media for Business In this age of social business, customers want and expect to communicate with your brand on social media. And now is a better time than ever to engage with your customers on the channels they are talking on. But success on social doesn’t happen overnight.
A Guide to Transactional Email
It’s well known that transactional email is used to send out shipping notices or password resets, but did you know that due to its high click-through rates, it can be a great way to communicate with your customers? In fact, transactional email brings in 288% more revenue than bulk mail.
The Master List of Email Delivery Terminology
Email may seem simple – create content and send to your list – but there are many elements that go into a good email program. The Master List of Email Terminology helps shed light on the terms that you should know and what you should be implementing in your own program.
Build your Sender Reputation in Four Steps
Having trouble reaching your customers’ inboxes? You might have a poor sender reputation. Similar to a credit score, sender reputations reflect how good or bad your sending habits are. If your reputation is lower than you’d like, just follow these 4 easy steps to start hitting the inbox.
5 DNS Security Risks That Keep You Up At Night
DDoS, cache poisoning, footprinting, oh my! Who knew that there were so many ways to threaten the security of your DNS? Find out all of the scary details about these attacks and what you can do to prevent them.
Master List of DNS Terminology
DNS isn’t the easiest topic to grasp and the terminology can be confusing rather than helpful. In this eBook, you’ll find the most common DNS terms and their definitions to help you better understand DNS. From A records to zones, this list will get you on the right track towards becoming a DNS pro.
5 Ways to Reduce Advertising Network Latency
If your ads are slow to load, chances are, consumers aren’t going to wait around to see them. Just the smallest amount of latency can cost you thousands of views, clicks, and conversions. By following these 5 guidelines, you can reduce your overall network latency and keep those clicks coming.
The definitive guide to marketing automation
How can marketing automation benefit you? Marketing automation allows businesses to save time and money, measure and optimize marketing investments, and grow revenue faster. According to our benchmark analysis, businesses that use marketing automation can grow their pipeline by 45%, enjoy 25% higher revenue, and allow sales reps to spend 22% more time selling.
