World-class digital insurer Aviva is the 6th largest insurance company in the world. By unifying their customer data into a single repository and employing data-driven marketing they’ve been able to understand their customer’s needs faster. Through data-driven marketing Aviva can proactively interact with customers across multiple channels, enhancing loyalty, increasing campaign ROI and meeting regulatory compliance quickly. This case study […]

Mobile provides unlimited opportunities and methods for marketers to connect with anyone, anywhere, anytime. It also provides increased power to your customers. This Campaign Manager Leadership Series eBook will cover how marketers can improve your campaign responses by leveraging mobile in your campaigns.

A look at the importance of customer data–who they are, what they do, what they’re interested in, what motivates them–in creating a holistic customer view. This paper looks at how data-driven marketing creates more loyal and more satisfied customers.

Facebook Ads is an extremely powerful and effective platform, but isn’t the easiest to navigate. So Simply Measured asked some of the most influential social media brand marketers for their top tips for advertising on Facebook, and the result was this guide. Download these tips to learn Facebook Ads best practices, including: – A crash course on using Facebook Ads […]

Twitter is a network built for speed and the changes can be hard for marketers to keep up with. This Twitter eBook from Simply Measured delivers the most current metrics and tactics for analyzing your brand’s activity. Learn what’s changed in the last year and how to keep your Twitter strategy ahead of the curve. Download this eBook to get: […]

It’s not enough to just know that your customers and potential customers are on Facebook – the key is to reach and engage them. How? The answers are in your Facebook data. But navigating mounds of Likes, comments and other metrics can be a daunting task for any marketer. In this 70-page eBook, Simply Measured gives you everything you need […]

With social networks becoming a marketing necessity, businesses are going to great lengths to get a leg up on the competition – hiring 3rd party solutions, paying for proprietary databases, or obtaining insider information. But not every type of espionage needs to be unethical while helping you craft your competitive strategy. Simply Measured is calling this white hat social espionage […]

Growth on Instagram has shaken up the way social marketers think about visual content and marketing to mobile audiences. In this study, Simply Measured analyzed the top brands in the world and how they use Instagram, the results they’re seeing, and lessons you can learn from the successful (and unsuccessful) tactics these brands are using. Download this comprehensive Instagram study […]