For organizations where customer experience is key, customer collaboration is one of the best ways to build trusted relationships and improve customer loyalty.  Read this whitepaper to discover best practices that drive brand affinity, repeat business and increased loyalty, all while decreasing your overall customer service cost.

Remember getting your first box of LEGOS as a kid? How fun it was putting the pieces together, collaborating with your friends to create something new? Now, as an IT professional, assembling and maintaining a Lego-like collaboration infrastructure isn’t what you signed up for. Piecing together disparate systems of record for email, web meetings and other applications is about as […]

With its in-depth guidance and independent third-party vendor evaluations, Gartner’s Magic Quadrant market assessment can assist your organization in implementing an effective communication and collaboration solution. The full report covers 17 vendors, with specific information on their ability to execute and completeness of vision.

It’s the small guide to big ideas to improve your marketing automation expertise. More marketers are implementing marketing automation to maximize the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality. The Marketing […]

For many companies, including consumer brands, retailers, social networks and gaming sites, sending large volumes of email is business as usual. Some social networking sites, for example, send as many as a few billion emails a day. But no matter how much companies send, they all send mail to keep communities engaged and in-the-know. Our guide covers how to send […]

Whether it’s bad subject lines, unattractive offers or technical issues at the root of your problems, if your email’s not performing as it should, you will fall short of your business objectives. It doesn’t have to be this way. The Six Secrets of Successful Senders provides a framework for your overall approach to effective email marketing and customer communication programs. […]

Boosting your inbox rates begins with an understanding of how your tactics in several key areas can affect deliverability. Read on to learn how to improve the ROI of your email operations by applying Email 101 best practices. Download our free E-Book to learn: • What’s at stake when it comes to the dollars and sense of deliverability. • How […]

Sir Francis Bacon said it best: “Knowledge is power.” And for marketers, there is no knowledge more powerful than knowing your customers. Understanding your customers’ preferences, browsing habits, and purchase history – across both online and offline channels – means you’re equipped to offer the most relevant, most meaningful customer experience. Engaging your customers when, where and how they want […]