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Fuse Business Acceleration Technologies To Optimize User Experiences
Over the past decade, infrastructure and operations teams have focused large amounts of resources on making their customer-facing websites blazingly fast because website experience had a direct correlation to customer satisfaction and revenue.

Building your Brand on the Big 6 Networks
The Big 6 social networks offer tremendous marketing opportunities — and each one is very different. That’s why Spredfast has assembled our 6 Blueprints for Social Network Success. In one quick-read collection, you’ll discover constructive, actionable marketing tips for Facebook, LinkedIn, Google+, Twitter, Instagram and Pinterest.

The New Communications Standard: Drive Engagement by Combining Email with Mobile Messaging
It’s clear that both email and mobile messaging are indispensable tools in the marketer’s arsenal. The true value in utilizing these channels are derived however, not when these are used separately but when used in tandem with each other — in targeted, coordinated cross-channel campaigns.

Enterprise Marketing Playbook Series: Lead Generation Metrics
In today’s marketing world, it’s crucial that enterprise marketers not only know how programs are performing, but also possess the data to prove that performance. To demonstrate the effectiveness of their campaigns, marketers need to set the right goals to measure.

Enterprise Marketing Playbook Series: Sales and Marketing Alignment
In order for enterprise companies to be successful in today’s economy, sales and marketing teams must be aligned. Both departments must come together to develop strategies, processes and best practices to pave the foundation for collaboration. Understanding what marketing will provide and what to expect from sales is the first step.

A Webinar Template for Marketing Professionals
Webinars are powerful tools for reaching and engaging audiences anywhere. But first you need to know how to present your information simply and successfully. This template by Gihan Perera, author of Webinar Smarts, will help you craft a compelling marketing webinar that will engage your audience from start to finish.

3 Things to do Before, During and After a Webinar
There are a few simple things you can do before, during and after a webinar that will leave your attendees talking for days. “If you want to have a lively event, get the conversation started early.” This brief outlines 3 steps you should follow for each stage of the webinar process to get the results you want.

Case Study: Getronics
With a history that extends over 125 years, Getronics is a leading information and communications technology (ICT) services group that employs approximately 4,000 people in 13 countries worldwide.