Articles By: Adobe
Art of Integration
It’s amazing how online and offline data remains disconnected. Sculptor and conservationist, Jason deCaires Taylor knows the benefits of connecting two different worlds. In our guide, The Art of Integration, you’ll see what marketers can learn from the symbiotic relationship of Taylor’s sculptures on the floor of Molinere Bay.
Email Comes of Age
Download our Email Comes of Age guide so you can make every conversation engaging — including awkward ones. You’ll learn how to transition from pushing products to pushing the customer’s needs first — so that you’ll always give them the content they crave.
Conducting the Cross-Channel Orchestra-ALL
Download our Adobe guide, Conducting the Cross-Channel Symphony, to discover new strategies for creating, managing, and orchestrating cross-channel campaigns. With expert advice from cross-channel maestros, you’ll be equipped to create beautiful marketing music that gets rave reviews from your customers.
Touching the Infinite
Today, staying competitive requires mobile maturity—a maturity that transforms businesses from simply creating products to delivering amazing digital experiences. And mobile is at the center. We’ve analyzed the latest trends from mobile decision makers in the 2017 Adobe Mobile Maturity Study and share the findings in our report, Touching the Infinite.
Customer Centric Transformation Guide
With the right foundation, the road to digital transformation is easy. Find out the steps you can take to start your journey – and start delivering experiences that truly put your customers at the center.
Delivering Digital Experiences
Outdated, manual services aren’t just frustrating for citizens, they slow government processes down and increase costs. The Governing Institute recently analyzed how well state governments deliver digital experiences for citizens, employees, and businesses.
Digital Transformation: At the Intersection of Strategy and Technology
Being late to the game isn’t an option for companies that hope to survive. “If you don’t move ahead with digital transformation, you’re going to be left behind,” said Dan Puterbaugh, Senior Legal Advocate for Adobe Document Cloud at Adobe.
Econsultancy 2017 Digital Trends in IT
Customer experience is only one of a range of competing priorities for IT leaders. We joined forces with Econsultancy and surveyed more than 14,000 digital professionals to share insight into the latest digital trends in the field of Information Technology.
