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Eight Ways Pardot Can Unlock Salesforce CRM
Pardot and Salesforce are complementary tools that really reach their full potential when paired together. When integrated with Salesforce, Pardot can unlock much of the key functionality that top-performing sales and marketing teams now rely on, helping to bridge the gap between marketing and sales, provide greater insight into campaign performance, jumpstart lead generation efforts, and positively impact ROI.
Marketing Automation & Your CRM: The Dynamic Duo
Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible.
10 Stats to Support a Case for Marketing Automation in SMBs
According to Gleanster, B2B small businesses that achieve the highest growth in revenue are 7x more likely than the average B2B small businesses to adopt marketing automation. Thinking about investing in a marketing automation solution? Gleanster has assembled a research report to help support the case for marketing automation in small and medium-sized businesses.
SiriusDecision’s SiriusView: Marketing Automation Platforms 2014 Report
The marketing automation platform (MAP) market is rapidly changing, and businesses that “get it” know that marketing automation is essential to their long-term success. In fact, in their 2014 update to the SiriusView for Marketing Automation Platforms report, SiriusDecisions suggests that marketers who do not use and understand marketing automation are quickly becoming a dying breed.
Business Without Borders: How To Cost Effectively Conduct Global
Enabling people in your organization to collaborate on a global scale has been costly and complicated – until now. “We work in a global workforce where business reaches beyond our borders and over the seas.
The Modern Workforce, Part 2: New Tools Change IT
This Gigaom Research study aims to help technology decision-makers better understand the role of IT in supporting the need for business agility and pace.
Trust or Bust: How to Make Summertime Shoppers Feel Safe Online and Boost Your Sales at the Same Time
The Federal Trade Commission reported over 332,000 consumer complaints due to identity theft, making it the top complaint in 2014. And more than 550,000,000 identities were exposed in 2013 due to data breaches. No wonder consumers still get a shiver of anxiety when they shop online.
