Post Tagged with: "gf_row"
Managing Collaboration Apps In The Age Of BYOA: Bridging The Gap Between Users And IT
IT organizations stand at an important crossroads, one that will define whether they are a part of important strategic business decisions or relegated to the sidelines – all due to the accelerating BYOA (Bring Your Own Application) trend. And most IT professionals underestimate the scale of the BYOA problem, by 700%.
Optimizing The Performance Of A Virtual Sales Team
Based on a deeper analysis into CSO Insights’ 2014 Sales Management Optimization study data, this white paper explores some of the challenges that managers are facing in terms of effectively supporting, coaching, and mentoring their sales teams and the role that technology can play in overcoming these issues.
The ROI of Marketing Automation
Today’s fastest growing companies are using repeatable marketing and sales 2.0 techniques to grow revenue predictably and reliably. Download this paper and learn why companies that implement marketing automation software to support their marketing and sales efforts are better equipped to manage lead flow and process leads more efficiently.
Pin For The Win
When it comes to marketing your brand on Pinterest, it shouldn’t be a question of why—it should be a question of why not. Over 1,500 brands in the travel, fashion, home improvement, CPG (Consumer Packaged Goods), and tech industries have already flocked to Pinterest in droves. With over 70 million users, Pinterest is all about discovery.
Conversations Not Campaigns
Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s. Popular marketing expressions such as batch and blast, hit the database, and e-shot, certainly don’t have positive connotations. The sentiment behind the words is telling.
How To Win More Customers With LinkedIn Marketing
When it comes to winning customers on LinkedIn, don’t rely on guesswork — use proven research and expert advice about LinkedIn content marketing and advertising. After all, when used effectively, LinkedIn is consistently one of the top marketing channels for generating high-quality leads and customer conversions among key business and professional audience demographics.
Defining The Modern CMO
Who is the modern CMO? As the owner of how customers see, hear and experience their brand, modern CMOs know the growth and fragmentation of digital marketing channels is creating new opportunities to reach listeners across different demographics, locations, devices and interests.
Six Marketing Trends To Watch In 2015
Marketing moves fast. Great marketers need to move faster. The new year is almost here, and with it, a slew of new challenges. It’s time for a fresh approach.
