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Grande Guide to Lead Nurturing
Turn tire kickers into customers (and other lead nurturing cliché’s that actually work). Lead nurturing can seem overwhelming – especially with everyone yelling for it, but few understanding what it’s all about. The key to success is starting small and building a foundation.
How Marketers Can Earn Respect at the Revenue Table
Your CEO might not care how many emails you sent last week, but they do care about revenue. To earn a seat at the table with your C-suite, enterprise marketers must continually prove that marketing isn’t a cost center — it’s a revenue driver. Luckily, today’s CMOs have technology on their side.
Driving Enterprise Transformation: Managing Change in Your Marketing Organization
Today, CEOs expect their CMOs to be leaders in digital business innovation and growth. But even though marketing automation is at the center of the marketer’s ability to lead digital growth, enterprise marketers are some of its slowest adopters.
Webcast: 7 Steps to Business Success on the Internet of Things
The Internet of Things (IoT) promises to evolve the way the world does business, however understanding how to apply it to your company can be a mystery. Most people struggle with understanding the potential business uses or tend to get caught up in the technology resulting in solutions that fail to meet even minimum business goals.
Using Analytics in B2B Life-cycle Marketing
More-empowered buyers are forcing traditional B2B marketers to become increasingly customer-centric. Consequently, B2B marketers can no longer rely on a one-size-fits-all messaging strategy to reach customers. Life-cycle marketing can help them go beyond old-school funnel marketing to develop a much more personalized, multichannel view of their buyers’ wants and needs.
Putting Social to Work for your Business: A Guide to Organizational Models for Scaling Social
If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates are actually your own employees.
Organize your Social Business: The Executive’s Guide to Enterprise Social Media
This white paper is designed to take your organization through the essential steps involved in implementing a successful and scalable social media strategy. Scale to meet customer needs and reap the rewards of effective social media engagement across the enterprise.
Grande Guide to Lead Scoring
Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting.
