Savvy B2B marketing leaders are going beyond revenue performance management to transform marketing into the architect of engagement across the customer life cycle. Lead-to-Revenue Management (L2RM) platform vendors
Enterprise marketers have larger sends and bigger budgets, which increases their need to A/B test new techniques, layouts, and messaging for lead generation campaigns. Optimizing and improving conversion
For your recurring revenue businesses is it better to buy managed, on-premise software or buy an on-demand cloud service solution? This latest e-paper free from Aria Systems answers
The trend in businesses adopting recurring revenue models is transforming markets and creating new opportunities. This latest e-paper from Aria Systems explains how these businesses can take full
Transforming Customer Experience through Mobile With customers increasingly experiencing a mobile mind shift, mobile needs to be at the forefront of your customer experience (CX) strategy. This Forrester Research report explains how
Effectively Leveraging Responsive Web Design Web traffic on mobile phones and tablets is increasing to the point where firms must optimize for these touchpoints. Download this Forrester Research
Review the 2013 Online Holiday Shopping Season and Prepare for 2014 The busiest shopping days of the season did not disappoint, and we have exciting data to share
The future of business is connected business, and social software is a critical part of this connectivity. This IDC study addresses the management challenges and subsequent best practice
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