The Definitive Guide to User Management

The shift to a Social Web will see traditional demographics like age, gender and geography augmented with more behavioral profiles made up of interests, friends, habits, and brand affinities. These traits, long coveted by marketers, have always been hard to obtain and even harder to utilize … Until now.

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HP 3PAR StoreServ Storage For Client Virtualization

Client virtualization is an important IT strategy aimed at improving employee productivity by supporting mobility and bring your own device (BYOD) initiatives while assuring application and data security. At the same time it has the ability to improve efficiency and reduce IT infrastructure management costs. On the surface the benefits of client virtualization are very attractive, but without proven deployment […]

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The Next Step in Performance Management: Blending Formal and Social Approaches

How can traditional performance reviews be made better, without losing the proven benefits they bring? Could social tools be used to rank and evaluate employees? Which approach is best for your business? The answer is a blended approach, as more and more companies are learning. Find out how to integrate peer input from social tools with formal reviews and discover: […]

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Best Practices: Six Moves for Recruiting Managers to Build a Talent Powerhouse

Recruiting managers know there are many ways to reach applicants, from social media to mobile and job boards to referrals. So why is finding great candidates so difficult? Mainly it’s because applicants are changing the game, sharing every detail of your recruiting process online and comparing you with other potential employers. This complimentary SuccessFactors best practices discusses six ways to […]

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Grande Guide to Lead Scoring

Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting. Use this guide to learn the basics of lead scoring so you can enable your marketing and sales teams to identify where each […]

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Modern Marketing Report

Just how “modern” is your marketing? A recent survey of your 500 of your marketing peers revealed something startling: less than 1 in 6 felt they were fully-integrating Modern Marketing concepts. How do you compare? (If outbound campaigns are the first things on your tool list, you may end up last in the competitive race.) This special report from the […]

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40 Must See Charts for Modern Marketers

Ready to download and paste into the slide deck of your choice, these 40 Must-See Charts for Modern Marketers are a ready resource for the analysis and intelligence that today’s marketers need to know. You’ll find graphs, diagrams, and data across a range of disciplines from email marketing and lead management to social media and events.

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Grande Guide to B2B Content Marketing

Make content king. So your products get the royal treatment. Who doesn’t create content? The challenge is knowing which assets are actually worth marketing to prospects and customers. Far beyond simply providing links to downloadable product data sheets, content marketing is the art of creating, curating, and distributing valuable, business-relevant information; all with the goal of helping buyers make the […]

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