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Putting Social to Work for your Business: A Guide to Organizational Models for Scaling Social
If you want to influence the online conversation about your company, you need dedicated brand advocates who can participate in social media on your behalf. Advocates are invested in your success, aligned with your objectives and willing to defend your company. But where can you find them? Don’t look far. Your best potential social advocates are actually your own employees.
Organize your Social Business: The Executive’s Guide to Enterprise Social Media
This white paper is designed to take your organization through the essential steps involved in implementing a successful and scalable social media strategy. Scale to meet customer needs and reap the rewards of effective social media engagement across the enterprise.
Grande Guide to Lead Scoring
Lead scoring. It’s not voodoo marketing anymore. Did you know that accurate lead scoring can result in a 192% higher average lead qualification rate? Unfortunately, the task of effectively assigning weights to each inquiry can seem daunting.
Mobile Login Best Practices
“Mobile First” and “Mobile Only” are gaining more and more traction as mobile traffic continues to earn a greater percentage of overall digital activity. A recent report showed that consumers now spend 37% of their time online on mobile devices—and growing—but brands are still struggling to create experiences that don’t frustrate their customers.
2014 Janrain US Consumer Research: Social Login and Personalization
In October 2013, Janrain commissioned Blue Research to assess consumer attitudes of brands efforts to personalize digital interactions and whether social login is considered a valuable tool that supports these activities. Surveying a cross-section of approximately 600 U.S.
Key Considerations in Selecting a User Management Platform Solution
The rise of the social consumer creates tremendous opportunities for organizations to develop deeper relationships with their customers in support of their business objectives. Whether your goals are to acquire new users, increase on-site engagement, or collect and leverage customer insights (or all of the above), a comprehensive user management platform solution will play a critical role.
Beyond Price: Personalization and the New Face of Customer Service
Consumers have been increasingly vocal about their desire for more information to inform their purchase choices. However, they are also dissatisfied with traditional in-store service and are seeking out expert advice online—and not just from friends and family.
Best Practices: Six Questions to Ask Before Moving Core HR into the Cloud
The cloud allows for global reach and scale, but you must ask the right questions to determine the cloud solution for you. Ensure glocalized support, end-to-end talent management, correlated data, adaptability, ease of use, and global collaboration.
